Santorum has what you might call a Google problem. For voters who decide to look him up online, one of the top three search results is usually the site SpreadingSantorum.com, which explains that Santorum’s last name is a sexual neologism for “the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.”
Santorum’s problem got its start back in 2003, when the then-senator from Pennsylvania compared homosexuality to bestiality and pedophilia, saying the “definition of marriage” has never included “man on child, man on dog, or whatever the case may be.” The ensuing controversy prompted syndicated sex columnist Dan Savage, who’s gay, to start a contest, soliciting reader suggestions for slang terms to “memorialize the scandal.” The winner came up with the “frothy mixture” idea, Savage launched a website, and a meme was born. Even though mainstream news outlets would never link to it, Savage’s site rose in the Google rankings, thanks in part to bloggers who posted Santorum-related news on the site or linked to it from their blogs. Eventually it eclipsed Santorum’s own campaign site in search results; some observers even suggested it may have contributed to Santorum’s crushing 18-point defeat in his 2006 campaign against Bob Casey.
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